Our Approach
It all starts with your story. Maybe you’re building a brand from scratch. Maybe you’re ready to take what you’ve built and make it feel more you.
Or maybe you just need a clearer way to connect what you do with the people who need it most.
That’s where Common Thread comes in.
We help brands find clarity, build meaning, and grow through strategy, design, web and ecommerce.
From shaping your brand foundations to designing websites that convert, everything we do starts with understanding the story at the centre, yours.
e-commerce & experience design
All packages are flexible and can be tailored to your needs.
Start a conversation and let’s explore how we can work together.
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A complete end-to-end overhaul of your digital storefront.
Perfect for brands ready to reset, scale, or launch properly.
Includes:
Website redesign (UX + UI)
Full e-commerce overhaul
(Shopify, Shopify Plus, Squarespace Commerce, headless-ready foundations where required)Product architecture & merchandising strategy
Conversion-focused UX flows (homepage → PDP → checkout)
Technical setup & optimisation
Coaching on how to confidently run and evolve your store post-launch
Price: $8,000 - $14,000
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Refine what you already have to drive clearer storytelling and stronger conversion.
Ideal if your site is live but not performing as it should.
Includes:
UX audit & optimisation recommendations
Product merchandising improvements
Content hierarchy & on-site storytelling refinements
Conversion and usability improvements
Priority fixes with practical, actionable guidance
Price: $4,000 - $6,000
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Strategic guidance to help you improve experience, brand impact, and sales.
Best for founders or teams who want clarity without a full rebuild.
Includes:
Booked consulting sessions
Experience and brand story review
Coaching on UX, content, and conversion best practice
Clear actions to improve site performance and growth over time
Price: $250 - $350 per hour
Marketing Strategy & Content activation
All packages are flexible and can be tailored to your needs.
Start a conversation and let’s explore how we can work together.
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Strategic foundations with a clear plan for execution.
Suitable for campaigns, launches, or annual planning.
Includes:
Brand narrative & “Why Now” positioning
Content strategy & channel prioritisation
Creative concepts, story arcs & campaign rollouts
Content calendar strategy & planning
Copywriting direction & design briefs
Media planning & go-to-market strategy
Price: $7,000 – $12,000
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Focused strategy to sharpen your next launch or content phase.
Ideal when you need direction, structure, and momentum.
Includes:
Campaign or collection strategy
Content pillars & messaging framework
Channel-specific content planning
Creative guidance for copy, visuals, and execution
Price: $3,000 – $5,000
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High-impact thinking time to strengthen your marketing engine.
Designed for founders, marketers, or small teams.
Includes:
Strategy workshops or booked consulting sessions
Marketing system review (brand, content, channels)
Ideation and problem-solving
Clear recommendations to drive brand growth, consistency, and impact
Price: $250 – $350 per hour or $2,000 – $3,000 monthly retainer
SERVICES
01
Get clear on who you are and what you stand for.
Define the strategy, story, and message that guide your brand and shape how it launches, shows up, and grows across media and advertising.
Strategy & content
INCLUDES:
Brand narrative and “Why Now” positioning
Clarifying what you stand for, why it matters, and why now.
Content strategy and channel prioritisation
Defining what to say, where to show up, and how to focus for impact.
Creative concepts, story arcs, and campaign frameworks
Big ideas translated into clear narratives and executable campaigns.
Content development and activation
Turning strategy into content that’s ready to deploy across channels.
Media planning and go-to-market strategy
Informed distribution thinking to ensure ideas reach the right audience at the right time.
02
Experience design &
e-commerce
Build, refresh, or reimagine your online experience.
A hands-on process to shape your website, sharpen your UX, and coach you through running your eCommerce store with confidence.
INCLUDES:
UX & UI strategy and design
Experience-led design focused on clarity, usability, and conversion.
E-commerce development and optimisation
Thoughtful builds and refinements across platform setup, performance, and growth.
E-commerce coaching and growth support
Practical guidance to help you run, evolve, and scale your store with confidence.
Advertising integration and digital connection
Ensuring your site connects seamlessly with paid media, content, and wider digital channels.
03
Consulting
Consulting that moves ideas forward.
A mix of working sessions and workshops to align teams, explore new creative and media territories, and shape confident next steps for campaigns, websites, and content.
INCLUDES:
Weekly strategy sessions
Ongoing working sessions to sharpen ideas, solve challenges, and drive sustainable growth.
E-commerce & experience coaching
Practical guidance across UX, merchandising, conversion, and store operations.
Ideation & discovery
Structured sessions to uncover opportunities, define priorities, and set clear direction.
Team workshops & creative coaching
Align teams, build capability, and unlock stronger creative and strategic thinking.
Pitch collaboration & idea shaping
Support to refine narratives, sharpen ideas, and bring strategic clarity to key moments.
Let’s Connect
Book a complimentary session, for collaboration, clarity, or simply a conversation.