Common Thread was founded by Keenen Hoedemaker, a strategist and designer with over a decade of experience across digital, brand, ecommerce and customer experience.

Keenen has worked with global brands and growing businesses across Australia and internationally, developing strategy, designing digital experiences and helping businesses connect more effectively with their customers.

Common Thread was created around a simple idea: good digital doesn’t need to be complicated.

We combine strategy, design and practical digital expertise to create websites and ecommerce experiences that look good, work properly and help businesses grow.

And unlike a traditional website project, the relationship doesn’t have to end at launch.

We build it. We look after it. We help it grow.

From ongoing maintenance and updates to SEO, ecommerce and strategy, Common Thread gives businesses access to the digital support they need, without needing a full agency or in-house team.