Recent PROJECTS

A collection of client work grounded in strategy and brought to life through clear thinking, considered design and purposeful delivery.

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Kooringal

Kooringal

Kooringal needed a digital experience that matched the depth of their brand and growing global footprint.

I led a full Shopify rebuild across Kooringal Adults and the Kooringal Kids sub-brand, designing a unified yet flexible experience for both AU and US markets.

The rebuild went beyond visuals, restructuring site architecture, product data, and content systems with metafield-driven blocks, scalable templates, and a refined UX and mega-navigation strategy.

Early improvements have driven a 12% uplift in sales, resulting in a cleaner, faster e-commerce experience built for storytelling, seasonal drops, and long-term growth.

Garage of goodness

Garage of goodness

Garage of Goodness needed a website that felt calm, intentional and human, not like a traditional fitness or transactional wellness brand.

Working closely with the founder from strategy through to build, we created a considered digital experience with clear UX, thoughtful structure and scalable foundations to support a growing, community-led brand.

The platform was designed to house their carefully crafted oils and sprays in a way that felt premium and purposeful, while also giving visibility to meaningful fundraisers and community initiatives at the heart of the brand.

It also supports the full suite of Garage of Goodness wellness sessions, including 1:1 sessions, Reiki, group classes and relaxation sessions, with intuitive pathways for exploration and booking.

The result is a digital home that balances softness with clarity, designed to grow alongside the community it serves.

Whatever the challenge, we help find the way through.

From brand and content strategy to e-commerce and digital experience design, we work across the full marketing journey, stepping in wherever clarity, structure, or momentum is needed.

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